The Fresno Council of Governments (Fresno COG), in partnership with the Madera County Transportation Commission (MCTC), directed the Fresno/Madera Origin-Destination Study to gain an understanding of transportation movements between Fresno and Madera counties along SR 99 and SR 41 and the various impacts associated with such movements.
The final report addressed part one of this study which was an analysis of origin and destination traffic movements between Fresno and Madera counties, with a focus on understanding where Fresno and Madera County residents work and shop. The information presented in the report will be utilized in part two of this study which will analyze the fiscal impacts of transportation movements between Fresno and Madera counties on the local and regional economy. The results of the joint study are intended to better inform local decision-making bodies regarding travel patterns and their economic impacts, while improving the regional planning agencies’ abilities to implement their Sustainable Communities Strategies.
Four distinct data sources were utilized to develop a broad understanding of the transportation movements between Fresno and Madera counties along SR 99 and SR 41, including traffic/vehicle counts, license plate analysis, a mail-based survey of users, and an evaluation of mobile device data.
Data from all four data collection methods was used, with the data for each individual method being compiled into separate datasets for comparison with other data sources. The resulting data offered a substantial amount of information on trips made by Fresno and Madera County residents between Fresno and Madera counties along SR 99 and SR 41.